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Finalist Fiascos
Interactive DVB_T

History

When Digital Video Broadcasting (DVB), the standard for digital television, was launched it revealed the ability of this technology to incorporate interactivity with users.

The interactivity in television also required standards, and despite the existence of closed standards such as OpenTV or MediaHighway or open standards such as MHEG or DAVIC, the European standard that was developed in parallel with the DVB was the MHP (Multimedia Home Platform).

This standard was born in 1997. In 2000 the first version was introduced, which has been subsequently amended. The interactivity of TDT, which nobody really understood, was presented to the public as one of the arguments for promoting the transition from analogue TV to digital TV.


The fiasco

There are currently no real interactive services. That is, there is none that allows direct interaction with the user end to end. Current applications are nothing more than similar to teletext applications with improved graphics.

They are interactive from TV to the user and between the TV and the broadcaster, but the lack of a return channel has made it impossible to have real interactive services. Interactive TV therefore has failed to develop.

The interactivity with the TV has gone a step further and Europe is now preparing new standards for Internet-connected television, as HBBTV (Hybrid Broadband Broadcast TV).


What have we learned?

This fiasco shows that today everything is going very fast and that any loss of time is usually fatal for a product or service.

The interactive TV had its day, but you cannot decide which format should exist in 97, take 3 years to develop and hope that after 10 years it will still be useful. It has been delayed so much that instead of putting interactivity in television, Internet is put on television.

You cannot ignore trends in uses and customs. In recent years we have noticed that teenagers no longer watch television, but surf the Internet and consume the content they care about. This trend cannot be changed thinking that television will be the only medium that will remain separate from the Internet.

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