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Finalist Fiascos
Mobile Video Call

History

The deployment of UMTS networks and the advent of so-called third generation mobile telephony (3G) opened the doors to high-capacity digital communications, benefits which made possible a long dreamed for new application: the mobile video call.

They say that 90% of the information our brain receives comes from vision, and being the visual people that we are, it was hoped that this new function of ever-present mobile phones would captivate us like voice communications or SMS did.


The fiasco

But it was not the case. Many mobile phones now incorporate two cameras, one for taking pictures and another one on the same side as the screen to allow video calling.

Honestly, does anyone use them?

It seems that, for one reason or another, related applications with the image failed to materialize in the mobile phone world, despite repeated attempts by the operating companies in the sector. It was not only the video call that has not found its place: neither have the MMS (multimedia messaging service) or mobile TV DVB-H (Digital Video Broadcasting Handheld).


What have we learned?

Certainly we like video communications when we are at home sitting at the computer. Furthermore, we also accept being interrupted at any time in our daily lives with a cell phone call. The combination, however, of both intrusions appears to exceed our threshold of tolerance.

The mobile video call allowed us to discover the borders of the level of intrusion of privacy that we are ready to accept, and perhaps we have established a limit on the use of technology.

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