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The aim of the Fiasco Awards is rewarding the best projects in the ICT field that have ended up as a FIASCO. We want to promote a critical spirit, a positive attitude towards the obstacles in the road to success, and why not? let's admit it: to have fun. More »
Don't be afraid (D'on ve el fred? - ¿Dónde vive Alfredo?)
Finalist Fiascos
BLACKBERRY

History
RIM (Blackberry) has been the leading company in the mobile market. A company that has amassed 70 million customers after an spectacular growth.
Its flagship product is its messaging system. The very fact that it is proprietary and the "security" that this brings, is the main selling point of RIM over all its competitors.

The fiasco
In October 2011 the messaging system collapsed and it took several days to recover the service. RIM already suffered similar falls in 2008 and 2009 but none of this caliber. Apparently the volume of messages handled is so high that a brief stop soon created a "plug" difficult to solve without losing messages.
The problem is going to cost more than $ 50 million in compensation. All this adds up to a fall in its stock value ($ 70 to 17) in just seven months under pressure from Android and iPhone.

What can we learn?
Success is a transient state. Be aware of this and enjoy the moment when we are at the top. Who PALM longer remembers, the previous market leader, the company that created a new category of product and fidelizó to millions of executives worldwide.

ADDITIONAL INFORMATION GIVEN BY BLACKBERRY AFTER THE PUBLICATION OF THE BID

According to GfK, BlackBerry has increased its sales by 162% in 2011 in Spain, equivalent to a sales increase of about two and a half times compared to what was sold in 2010.
According to GfK, BlackBerry is leader in the smartphone prepaid market with 57% market share in December 2011 in Spain, up from the 40.1% recorded in November in this segment.
According to Canalys, at the end of the fourth quarter of 2011, BlackBerry is the leader in the smartphone market in Spain with 23% market share and 192% growth compared to 2010.

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